DRTV is the ultimate mass-communication tool.
Direct Response Television is an alternative source of TV media that offers cost-effective distribution, retail and web support, great flexibility, and real-time media measurability. A DRTV commercial works twofold: It provides a strong call-to-action asking consumers to contact a business directory by phone or by web while simultaneously creating brand awareness. Additional DRTV benefits include increased profit margins, direct customer contact, real-time media performance measurability and media spends that can be swiftly reallocated to day-parts and networks based on predetermined performance standards, e.g. cost per lead, or cost per order.