Founded in 1990, Cricket’s initial business model called for selling products on television then growing the sales and revenue of those products through distribution at brick & mortar retail outlets. Through its history, Cricket has sold over 2 million OneTouch Can Openers™ and launched several highly successful products such as the Faraday Flashlight™, Pops-a Dent™, Handy Bundler™, Ab Roller™, Ginsu 2000 Knife Set™, Tripledge Wiper Blades™ and the Contour Pillow™. Today, Cricket continues to be an incubator of new product ideas with a focus on kitchen and household items. The products continue to be marketed through direct response TV ads as well as retail, catalog and e-commerce channels.
After achieving success with its product business, Cricket broadened its enterprise to offer lead generation services in the healthcare, financial and legal industries. Cricket’s comprehensive lead generation model provides a turnkey solution for its partners, enabling them to maximize the return on their marketing investments. Since its inception, Cricket’s lead generation business has produced over 250,000 qualified clients in the legal and healthcare space.
The Cricket leadership team has broad retail experience leveraging decades of senior management roles in multiple Fortune 500 retailers as well as extensive experience in Direct Response Marketing launching hundreds of products.
Cricket specializes in new business advancement, product development and sourcing, brand development, sales and marketing, promotional planning, and supply chain. It continues to successfully launch innovative products by working with inventors, manufacturers, and organizations with great ideas bringing innovative products from idea to the market.