Cricket’s lead generation business began with one diabetic supply client who sought to increase its revenue and customer base quickly and cost effectively without a major capital investment. Cricket created an entirely new strategy under an ancillary brand – USA Medical™ – which allowed for its client to run branded media simultaneously. Cricket paid for and produced a new creative and employed a customized direct response television campaign encouraging interested parties to respond immediately. Cricket’s client received high volumes of pre-qualified leads in real time and was able to convert those customers at a higher rate than in previous efforts. Since creating USA Medical, Cricket has created similar campaigns for other diabetic supply clients yielding great success.