Founded in 1990, Cricket’s initial business model called for selling products on television, then growing the sales and revenue of those products through distribution at brick & mortar retail outlets. Through its history, Cricket has launched several highly successful products such as the OneTouch Can Opener™, Faraday Flashlight™, Pops-a Dent™, Handy Bundler™, Ab Roller™, Ginsu 2000 Knife Set™, Tripledge Wiper Blades™ and the Contour Pillow™. Today, Cricket continues to be an incubator of new product ideas with its OneTouch line of kitchen and household items. The products continue to be marketed through direct response TV ads as well as retail, catalogue and e-commerce channels.
After achieving success with its product business, Cricket broadened its enterprise to offer lead generation services in the healthcare, financial, legal, and gold-buying industries. Cricket’s comprehensive lead generation model provides a turnkey solution for its partners, enabling them to maximize the return on their marketing investments. Since its inception, Cricket’s lead generation business has produced over 250,000 qualified leads for its partners and is continuously growing.
Cricket offers a full service direct marketing approach including DRTV spot creation, telemarketing, customer service, fulfillment services and e-commerce site design and hosting. Cricket also supports media planning and buying through its strong partnership with Mercury Media (formerly Advanced Results Marketing).